메뉴 펼치기
무료 아트 컨설팅
미리보기미리보기 AR 미리보기AR 미리보기 프린트 구매 프린트 구매손으로 그린 그림 구매 손으로 그린 그림 구매 공유하기공유하기
상세 정보상세 정보 즐겨찾기에 추가 즐겨찾기에 추가 다운로드다운로드 유사 작품유사 작품 X-레이X-레이 슬라이드 쇼슬라이드 쇼

The Dead Commercials

Italian visual artist Mirko Smerdel creates compelling postcards & contemporary works. Known for collective Discípula, exhibited at Venice Biennale.

온라인 미리보기보다 훨씬 뛰어난 품질의 고해상도 디지털 이미지를 구매해 보세요.

각 파일은 사내 전문가가 고급 도구와 숙련된 수동 리터칭 기술을 사용하여 세심하게 준비합니다. 우리는 모든 이미지가 탁월한 선명도, 정확한 색상 재현력, 그리고 미세한 디테일까지 완벽하게 갖추도록 보장합니다.

최종 파일은 전문적인 편집 및 인쇄 환경에서 즉시 사용할 수 있도록 최적화되어 72시간 이내에 이메일로 발송됩니다. 이는 세계적인 디자인 스튜디오, 출판사 및 갤러리가 신뢰하는 것과 동일한 품질입니다.

디지털 이미지

개인 소장 및 전시, 인쇄, 창작 프로젝트를 위한 고해상도 파일을 다운로드하세요. (프린트 구매 프린트 구매손으로 그린 그림 구매 손으로 그린 그림 구매)

최종 결제 금액

$ 24.00

모든 디지털 이미지 주문에 포함된 혜택

전문적인 디지털 이미지 전송 보장

ArtsDot.com를 선택하시면 단순히 이미지를 받는 것을 넘어, 정밀한 보정 과정을 거친 전문적인 디지털 예술 작품을 만나보실 수 있습니다. 모든 작품에는 만족 보장 서비스가 함께 제공되며, 주문 시 다음과 같은 사항들이 자동으로 포함됩니다:

shipping_icon
빠른 이메일 전송

주문 후 72시간 이내에 고해상도 디지털 이미지 파일이 이메일로 발송되며, 즉시 사용하실 수 있습니다.

canvas_icon
AI 기술로 향상된 디지털 파일

귀하의 작품은 고급 AI 도구와 수동 편집 과정을 거쳐 전문적으로 최적화되며, 이를 통해 디테일과 선명도, 색상의 정확도를 극대화합니다.

insurance_icon
평생 무료 재전송 서비스

파일을 실수로 삭제하거나 분실하셨나요? 걱정 마세요. 언제든 무료로 다시 보내드립니다.

tax_icon
추가 수입 비용 없음 - 언제나

관세나 부가세, 배송비 부담 없이 작품을 즉시 감상하세요 - 디지털 다운로드는 언제나 면세 혜택이 적용됩니다.

color_icon
정확한 색상 보장

전문적인 도구와 색상 관리 시스템을 통해 디지털 이미지가 원본의 색상을 최대한 정확하게 구현하도록 보장합니다.

return_icon
60일 만족 보장제

구매하신 디지털 이미지에 만족하지 못하실 경우, 60일 이내에 수정 또는 100% 환불을 진행해 드립니다 - 어떠한 문의도 필요 없습니다.

guarantee_icon
100% 환불 보장

만족하지 못하셨나요? 디지털 파일을 수령하신 후 60일 이내라면 별도의 이유를 밝힐 필요 없이 전액 환불해 드립니다.

discount_icon
대량 주문 할인

이미지 3매 구매 시 10% 할인 - 5매 구매 시 15% 할인 - 10매 이상 구매 시 20% 할인. 크리에이티브 프로젝트, 갤러리, 에이전시에 매우 유용합니다.

수집품 상세 설명

On Wednesday the 4th of May 2011 on the walkside of via Schievano in Milan, near “Schievano-Bilbao” bus stop n°47, a 35 mm film was found, unrolled and abandoned, as if somebody had thrown it out from a car. The film has been recovered and restored, then scanned. Inside the film are contained six commercials of different products: Lega del filo d’oro, Lipton Tea Time, Diffusionetessile, Foxy Mega, Tantum Angelini, Groupama.Notes on a lost film: If we look at these photograms separated from the flow of the narrative, the perception of these commercials radically changes. Despite the usual status of advertising, in these images disturbing and almost grotesque new features seem to appear. The reason of this feeling is given by a new distance between the images and the observer, between space and time, but probably this feeling is also embedded in the images themselves, in the compulsory desire of consumption these images would like to provoke. In this context these images become part of a self-referential process: –> capitalism –> advertising industry –> production of desire (consensus) –> consumption –> refusal –> reality (urban space) –> capitalism –> … All the aspects of this circular process are embedded in these photograms. At the same time, through post-production, these images rebuild a new storyboard, a new interpretation of the capitalist society himself. That’s why I decided to compare these photograms with George A.Romero movie “Diary of the Dead”, that explicitly reflects about the role of the media in society through horror clichés, then selecting some peculiar quotes from the movie representing a symbolic value, also related to the narrative.

작가 소개

A Cartography of Affection: The World of Mirko Smerdel

Born in Prato, Italy, in 1978, Mirko Smerdel operates within a fascinating space—one where the personal and the political collide amidst layers of found imagery and contemporary visual research. He isn’t simply an artist; he's an archaeologist of collective memory, a curator of forgotten narratives, and a subtle provocateur who challenges our relationship with celebrity, authenticity, and the very nature of observation. Smerdel’s work doesn’t shout for attention but rather whispers, inviting viewers to lean in close and decipher the hidden languages embedded within his compositions.

Early Formation & Collaborative Spirit

Smerdel's artistic journey began with a formal education at the Fine Art Academy in Florence, followed by advanced studies in visual arts and curatorial practices at NABA (Nuova Accademia di Belle Arti) in Milan. This foundation provided him with both technical skill and a critical framework for understanding the art world. However, it was his involvement with DISCIPULA, a collaborative research platform founded in 2013 alongside Marco Paltrinieri and Tommaso Tanini, that truly shaped his artistic trajectory. DISCIPULA became a vital space for exploring contemporary image culture, fostering a shared commitment to dissecting the visual landscape and questioning established norms. This collective spirit is deeply ingrained in Smerdel’s individual practice, evident in his willingness to embrace dissonance and recontextualization.

Postcards from an Uncanny Present

While difficult to neatly categorize, Smerdel's work often centers around the evocative power of postcards—not as idyllic travel souvenirs but as fragments of a larger cultural narrative. He transforms these seemingly innocuous objects into compelling compositions that expose the “uncanny and hallucinatory elements” of our image-saturated world. He doesn’t create images *ex nihilo*; instead, he meticulously gathers found photographs, vintage photograms, and archival video footage, then alters them through layering, juxtaposition, and subtle manipulation. This process isn't about destruction or erasure but rather about revealing hidden meanings and sparking new associations. His compositions frequently blend seemingly disparate elements—George Romero zombie films alongside old commercials, John Berger quotes paired with images sourced from the possessions of a serial killer—creating a disorienting yet strangely compelling visual experience.

Sousveillance & The Construction of Celebrity

A key theme running through Smerdel’s work is the concept of sousveillance, or inverse surveillance, where everyday citizens document and monitor those in positions of power. He masterfully applies this idea to the realm of celebrity culture, questioning who is truly watching whom. His analysis of a fan's album dedicated to Italian pop star Massimo Ranieri exemplifies this approach. Smerdel doesn’t simply present the collection as kitsch; he reframes it as a “meaningful gesture,” a tangible form of exchange that reveals the complex relationship between celebrity and devotee. The dedication – "To Massimo, the most wonderful singer...because he always remembers lovingly of Betty..." – hints at a shared event, transforming the album into something more than just a collection of artifacts. Through this recontextualization, Smerdel exposes the reflexive nature of celebrity, highlighting how the construction of an image is often driven by public expectation and the watchful gaze of fans.

Recognition & Lasting Impact

Smerdel’s work has garnered significant recognition within the contemporary art world. His participation in prestigious events like the Venice Biennale underscores his growing influence and critical acclaim. He currently lives and works in Milan, where he also serves as a teacher of Artistic Anatomy and Painting Techniques at NABA, nurturing the next generation of artists. His legacy lies not just in the striking visual impact of his compositions but also in his ability to provoke thought-provoking questions about image culture, memory, and the power dynamics inherent in our increasingly mediated world. He invites us to look beyond the surface, to decipher the hidden languages embedded within everyday objects, and to question the narratives we take for granted.

mirko smerdel

mirko smerdel

1978 - , Italy

주요 정보

  • Artistic Movement Or Style: Contemporary art, Visual research
  • Date Of Birth: 1978
  • Full Name: Mirko Smerdel
  • Nationality: Italian
  • Place Of Birth: Prato, Italy